INTRODUCTION

Due to major structural changes within the automotive industry (s.a. Globalization, Mergers & Acquisitions, Platform Productions) the suppliers sector, as well as its sales distribution, must rapidly change to meet the newly established structure of the modern automotive industry.

As worldwide group of independent representation companies Global Alliance Automotive AG (GAA) is an adequate contemporary answer to this development.

The innovative, international, automotive network GAA was founded by 6 Members in September 2001 and is currently counting 18 Members operating in 15 different countries.

By servicing all important automotive markets GAA is able to offer OEMs and OE suppliers an instant multinational presence.